Trademark and Brand Strategy Services for Growth-Minded Business Owners
We connect your brand strategy to your business vision.

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High touch services with trademark expertise
Our trademark attorneys will work with you to develop proactive strategies to ensure your brand is well-protected and positioned for success.
Trademark Protection
Minimize risks, delays, and costs with thorough clearance searches, precise applications, and expert handling of any issues raised by the USPTO.
Brand Strategy
We take a holistic approach to your portfolio, business goals, and market positioning to find opportunities that increase value, create leverage, and strengthen protection.
Brand Management
Manage and protect your brand in domestic and global markets. Develop clear guidelines to maintain consistency and integrity across all platforms
Licensing & Transactions
Get help navigating licensing opportunities to maximize the value of your trademarks and ensure rights are properly assigned or transferred in a transaction.
Who We Work With
Our trademark experts specialize in creating customized brand protection strategies for growth-focused business owners, entrepreneurs, and executives.
Business Owners
From trademark portfolio analysis and strategic protection roadmaps, to monetization and licensing insights, we partner with business owners to make sure your trademarks are positioning your business for success and align with your goals, both now and in the future.
Entrepreneurs
We work with growth-minded founders who are investing in building long-term brand value. Take out the guesswork and get clear, actionable advice on building a brand that positions your business for growth, investment, revenue opportunities, and increased valuation.
Business Executives
Executives, directors, and GCs rely on us to provide high-level strategy and responsive, cost-efficient trademark solutions in the U.S. and worldwide. Get big-firm strategy with boutique-firm attention and no headaches from bureaucracy, junior-level handoffs or inflated fees.
Design Agencies
We partner with design agencies and studios to provide trademark strategy and clearance services to ensure brand names, logos, and other assets are legally strong and protectable. Your agency builds trust and differentiation by partnering with us to help your clients launch brands with confidence.
Leverage Our Experience
to Enhance Your Strengths
Our insights and strategies are refined through years of practice and enhanced by utilizing the latest technology to serve you effectively.
We believe that establishing and growing brand value hinges on the details. We encourage open and honest conversations with our clients. Valuable insights often emerge during our discussions, making this key to developing effective trademark strategies.
See What Our Clients Have to Say
Kevin has been helping my startup with trademark and brand protection work as well as contracts, strategies and a slew of other legal necessities that generally make my head spin. Kevin helped distill this information into something I could actually digest.
Kyle McElfresh
FOUNDER, CREW BOTTLE CO.
I highly recommend working with Kevin when starting up a business! I have been working with him to obtain licensing for my startup business. I really didn't know where to start and he was able to step in and expertly guide me through the extensive process.
Tajinder Smart
Founder, gametime rugs
Crafted Law, and Mr. McLaughlin specifically, is one of my preferred referral sources for any of my clients who need a personal touch. I trust Kevin to advance the business interests of my own clients, and he has admirably led some of my clients to greater heights.
Nathan Sportel
partner, husch blackwell
The attorney we worked with, Kevin, was a clear and prompt communicator, so working with Crafted Law was easy and no stress. We would definitely recommend them to anyone who needs help with trademarks.
Ryan & Angelica Hay
artists, pink sky
My company EAC LIMITED was Trademarked by Crafted Law and I could not be happier with the process and results! Kevin McLaughlin and Crafted Law are absolutely amazing to say the least! They were professional and knowledgeable of any questions I had (which were a lot) the entire Trademark process. We will be using Crafted Law moving forward and I strongly recommend this law firm to any individual or business owner. Great work! 5 Stars
David Morris
owner, eac limited
Kevin burned the midnight oil to help push a strategic partnership through during the holiday season. Can't say enough good things about Crafted Law.. so I'll just say this.... HIRE Him!
Erik Alburg
CO-founder & cto, lawnbot
The attorney we worked with, Kevin, was a clear and prompt communicator, so working with Crafted Law was easy and no stress. We would definitely recommend them to anyone who needs help with trademarks.
Scott Weavil
Owner, weavil law pc
I had the pleasure of working with Kevin through the purchase of a company. Kevin was amazing to work with. Even though we had to make changes/updates time after time after time Kevin remained extremely professional and was always quick to respond. I would highly recommend Kevin and I will continue working with him for the foreseeable future.
Tyler Kutt
owner, grand apps
Kevin helped us take care of filing the trademark for our agency and took the time to walk us through all the different options and factors. The whole process took very little time and could not have gone smoother. I would recommend Kevin to anyone looking for a great trademark attorney!
Justin Norcross
president, l squared insurance agency
Kevin is very knowledgeable and pays attention to the details. I have worked with a lot of attorneys, and Kevin is extraordinary.
George McCuen
Partner, bulldog vineyards
Due to the importance of our trade mark we did some thorough research on intellectual property law firms. Our primary requirements were professional businesses support, timely response times and value for money. We chose Crafted Law and can say that Kevin McLaughlin level of support and response times exceeded our expectations. We would be happy to recommend this firm for any legal intellectual property requirements.
Brendan Kennedy
Founder, TTP hard drills ltd
Crafted Law helped me with Trademark materials for my business. Kevin did a fantastic job answering all of my questions and keeping me posted as to the progress throughout the process. I would recommend Crafted Law to anyone and will definitely continue using this law firm in the future!
Kris Batzner
Owner, redbloom yoga
